Frankelstache

Life, America, Randomness

Capitalism, Advertising, Recession, No advertising

leave a comment »

Dear Business owner,

I always describe the Marketing / Advertising industry as the Horse upon which the Knight of Capitalism rides. It’s the rifle in the Capitalism soldier’s hands. The pan used by the chef. You get the point.
Throughout the years, I’ve read some mind-blowing books that bashed and slashed the M/A industry, blaming it for everything that’s wrong in this world – from sweatshops in China through credit debt in America and all the way to faulting M/A for the self-centered, detached state of mind that rules the Western hemisphere. And although some of these mind-blowing authors (Naomi Klein, Kalle Lasn – and I truly recommend reading them*) are worse hypocrites than fat hipsters, I must concur that M/A has, in fact, caused lots of anguish to many different people** and is definitely accountable for many wrongdoings in today’s society.

Moreover, it is long known that the more money is bestowed upon an industry, general consumers are vividly eager to spend their dough purchasing products. It’s very simple actually: when businesses market and advertise, consumers shop. That’s how it works.
Case in point – Estimations talk about $2 Billion a year spent on Advertising by Pharmaceutical companies in the US, and the real number may be way higher.  Now according to a study by Readers Digest, in 2007, Americans had spent $7.5 billion on vitamins. Nuff said.

Lastly, every old hag in Turkistan can quote the financial experts, claiming that the best catalyst to get out of this economic mess will be the American public’s spending habits going back to normal.

So, if it’s a known thing that M/A is what pushes Capitalism forward, how come that the M/A budgets are the first to shrink (more like disappear) when businesses try to conserve themselves during a recession?  I never went to business school, never ran my own operation (also never sniffed cocaine out of a Supermodel’s vagina but that’s besides the point) and can’t say I’m a certified financial wiz, but this looks like a simple equation.

Dear business owner,
If you’re forced to cut your budget, fire your whorish looking assistant and cut back on The Fruit Guys. Don’t touch that M/A budget. It’s your best shot of staying alive.

* Culture Jam and No Logo are a must.
** Eating disorders and obesity, to name a few.

Advertisements

Written by Frankelstache

May 29, 2009 at 8:11 am

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: